We have been very happy to announce one Jacknife is actually top the latest wade-to-paign to possess Hard-rock Lodge & Gambling enterprise Ottawa-the new brand’s earliest-actually ever Canadian venue! Since the Hard rock embarks towards an effective $350M expansion and you can rebrand, we’re honoured to help you contour a venture that not only celebrates Hard Rock’s history but also amplifies the power inside the Ottawa.
Noted for taking immersive entertainment experiences global, the difficult Stone� has long been a popular international destination for neighbors and you can travelers alike. The company is within an exciting era off extension and you may revitalization, and also the phase is set getting a huge starting off Canada’s first Hard-rock Resort & Gambling establishment � that have Jacknife best the latest charge to grow the brand new go-to-paign due to their Ottawa area.
HRI turned the first personally-had betting team appointed a great You
�The 350 mil buck extension and you can rebranding have a tendency to disrupt the resort, amusement, hospitality, and you can gaming marketplaces within the Eastern Ontario and past,� says Christine Crump, Chairman out of Hard rock Resort and you can Gambling enterprise Ottawa. Canadians will not need to cross an edge to try out all of that Hard rock can offer. Jacknife’s functions coincides on the world-category work and you may enjoy i send to our visitors.�
The latest extent from Jacknife’s works boasts a full strategic and creative growth of the latest wade-to-paign, which have a focus on building thrill and you may riding engagement around the all of the touchpoints. The fresh new campaign tend to embody the latest essence from Difficult Rock’s brilliant people, making certain the hole will get good beacon for amusement candidates.
�Our company is happy to collaborate which have an international brand particularly Hard rock at the such as a pivotal time,� says Mikey Richardson, Co-Creator and you may Administrator Creative Director in the Jacknife. �Top honors-to the brand new 2025 launch gives us the chance to carry out some thing really captivating-a promotion that do not only remembers Hard Rock’s legacy and also amplifies the energy within the Ottawa.�
Which relationship stresses mission-motivated storytelling, having each other Jacknife and hard Material Resort & Local casino Ottawa worried about curating a seamless, high-impact brand name sense that may put the newest phase having a grand beginning like not one.
Hard rock International (HRI) the most worldwide acknowledged people that have sites in the more than 74 nations comprising 313 essential link locations that is had/licensed or addressed Lodging, Casinos, Material Shop�, Live concert Venues and you may Cafes. The Unity of the Hard-rock� around the world respect program rewards users for undertaking whatever they like across participating characteristics globally. HRI along with circulated a joint venture entitled Hard rock Electronic during the 2020, an on-line sportsbook, merchandising sportsbook and you will websites gambling platform. Starting with an Eric Clapton keyboards, Hard rock possess the new earth’s biggest and more than valuable distinctive line of real sounds collectibles within more 88,000 pieces, which happen to be presented at the metropolitan areas around the world.
S. Best-managed Organization because of the Deloitte Personal and the Wall surface Path Journal within the 2021 and contains since the been recognized 4 times. Hard rock was also recognized from the Forbes one of several Planet’s Finest Companies, as well as Ideal Employers for females, Diversity and The fresh new Grads and you may a high Large Workplace in the Travelling & Recreation, Gaming and Recreation Community. On 2022 International Gaming Honors, Hard rock try titled Property-Dependent Driver of the season for the second time in five many years.
Hard rock International already holds capital grades away from top funding-amounts score organizations: S&P Worldwide Reviews (BBB-) and Fitch Evaluations (BBB). More resources for Hard-rock International, visit hardrock or store.hardrock.
Rideau Carleton Gambling enterprise theoretically launched since Rideau Carleton Raceway inside 1962, because the Canada’s earliest-ever five-eighths distance oval possesses started a key section of Ontario’s utilize race area since that time. Because introduction out of gambling inside , the city from Ottawa has received as much as $six billion per year and most $106 million in total costs to possess hosting Rideau Carleton Local casino inside the new National Resource Area.
With eager anticipation of the starting of your the new Hard-rock Resorts & Casino Ottawa, Rideau Carleton Gambling establishment stays discover 24/7, ready to serve its traffic with the exact same work and thrill. Hard rock try trying to create a new state-of-the-art recreation facility which can in the future render the fresh iconic Hard-rock brand name in order to Ottawa and enliven the town including no time before. Coming business includes a modern resorts structure having 150 room, in addition to twenty two suites, stretched gaming floor together with one,five-hundred slot machines, forty real time-action desk video game, and you may higher-maximum gambling. Site visitors can also enjoy more 10 dining, pubs, and you will lounges, including the renowned Hard-rock Restaurant and you may Council Oak Steakhouse. The hotel is likewise home to the fresh classic Rock Store, a 1,800 plus chair Hard-rock Alive venue, and you may real tunes collectibles.
The latest facility is a significant rider off occupations manufacturing and can use more than 700 local people, immediately following complete. Hard-rock Resorts & Gambling enterprise Ottawa is going to continue the fresh society out of people resource as a consequence of local sponsorships and you can nonprofit partnerships, enhancing the lives from citizens and you may men and women exactly the same since was founded not as much as Rideau Carleton Casino.
Rideau Carleton Gambling enterprise try operate by the Hard rock All over the world and you will influenced by the Ontario Lotto and Gaming Corporation (OLG). Having OLG relationship, Rideau Carleton Casino reveals an everyday dedication to in control gambling which have complete utilization of OLG’s Plays which is acknowledged from the RG Consider certification system.
To learn more about Rideau Carleton Gambling establishment, check out rideaucarletoncasino
Jacknife is a separate, full-solution creative brand agencies headquartered within the Toronto, Canada. With over 29 many years of world sense, Jacknife could have been the leader in taking outstanding advertising and you can imaginative ways to a varied list of website subscribers. Because of the leverage the new powerful mix of proper innovation, Jacknife allows brands to build significant providers worth from the fuel of creativity.