We are thrilled to mention you to definitely Jacknife try leading the new wade-to-paign to own Hard-rock Hotel & Local casino Ottawa-the brand new brand’s earliest-actually ever Canadian place! Because Hard rock embarks towards a good $350M expansion and you will rebrand, we’re honoured in order to profile a promotion that do not only honors Tough Rock’s heritage plus amplifies the energy in the Ottawa.
Noted for delivering immersive activities knowledge all over the world, the difficult Material� is definitely your favourite around the world place to go for residents and you may tourist equivalent. The brand is actually a captivating day and age away from expansion and you can revitalization, plus the stage is determined getting a huge opening out of Canada’s earliest Hard rock Resorts & Gambling establishment � with Jacknife leading the brand new fees growing the latest go-to-paign because of their Ottawa area.
HRI turned into the first individually-owned betting providers designated good You
�Our very own 350 billion money extension and you can rebranding will interrupt the hotel, recreation, hospitality, and betting marketplace within the East Ontario and beyond,� claims Christine Crump, President of Hard-rock Resorts and Gambling enterprise Ottawa. Canadians will no longer need to cross a line to play all that Hard rock can offer. Jacknife’s works coincides for the industry-class functions and knowledge we send to our website visitors.�
The latest extent of Jacknife starzino ‘s work includes a complete proper and inventive development of the fresh new wade-to-paign, having a pay attention to strengthening adventure and you will operating wedding around the all the touchpoints. The newest promotion will embody the newest essence of Tough Rock’s brilliant culture, making certain the hole gets good beacon to possess recreation candidates.
�We have been happy to come together with a global brand including Hard rock within for example a crucial second,� states Mikey Richardson, Co-Inventor and you may Manager Creative Director at the Jacknife. �The lead-doing the brand new 2025 release gives us the chance to perform some thing it’s captivating-a campaign that not only remembers Hard Rock’s legacy and in addition amplifies the energy within the Ottawa.�
So it union emphasizes mission-driven storytelling, with one another Jacknife and hard Rock Resorts & Local casino Ottawa focused on curating a smooth, high-perception brand name experience which can set the brand new stage to own a grand starting particularly hardly any other.
Hard-rock Globally (HRI) is one of the most worldwide recognized organizations having sites inside more 74 countries spanning 313 places that are possessed/subscribed or managed Hotels, Casinos, Stone Sites�, Live performance Locations and you can Cafes. Their Unity because of the Hard-rock� all over the world respect system rewards players to own starting the things they love all over participating functions worldwide. HRI and released a joint venture titled Hard rock Digital during the 2020, an internet sportsbook, retail sportsbook and you may websites gaming program. Starting with an Eric Clapton keyboards, Hard-rock possesses the new world’s largest and most rewarding distinct authentic musical memorabilia in the more 88,000 bits, that are showed in the their places globally.
S. Best managed Business of the Deloitte Private plus the Wall Highway Journal in the 2021 and it has since the become honored four times. Hard rock was also recognized by the Forbes among Planet’s Best Companies, along with Greatest Businesses for ladies, Range and The newest Grads and you will a high High Employer in the Take a trip & Recreational, Playing and you will Activities Business. On 2022 Globally Gaming Prizes, Hard rock is titled Land-Depending Operator of the year to the 2nd time in four decades.
Hard-rock International currently keeps money levels off primary resource-stages score agencies: S&P Around the world Evaluations (BBB-) and you can Fitch Analysis (BBB). For additional info on Hard-rock Around the world, see hardrock or shop.hardrock.
Rideau Carleton Casino commercially unsealed because Rideau Carleton Raceway in the 1962, because the Canada’s very first-ever five-eighths distance egg-shaped and has started a switch element of Ontario’s utilize rushing community ever since. Because addition off playing inside the , the city regarding Ottawa has had around $six billion a-year and more than $106 million overall money to have holding Rideau Carleton Local casino contained in this the newest Federal Capital Region.
With desperate anticipation of one’s beginning of one’s the fresh Hard-rock Lodge & Gambling establishment Ottawa, Rideau Carleton Gambling establishment stays unlock 24/eight, willing to suffice its site visitors with the exact same efforts and adventure. Hard rock was trying to create another state-of-the-artwork entertainment business that will in the future bring the brand new iconic Hard-rock brand name to Ottawa and you will enliven the city such as nothing you’ve seen prior. Coming business includes a modern hotel design which have 150 rooms, and twenty-two suites, prolonged playing floors along with one,500 slots, forty live-activity dining table games, and you may large-restriction playing. Website visitors can take advantage of more 10 dining, taverns, and you will lounges, like the iconic Hard rock Bistro and you can Council Oak Steakhouse. The hotel may also be the place to find the new vintage Rock Shop, a 1,800 in addition to chair Hard-rock Live area, and you can authentic songs memorabilia.
The new business is a huge driver out of work design and certainly will use more than 700 regional owners, immediately after finished. Hard-rock Resorts & Casino Ottawa will continue the new tradition regarding people funding due to local sponsorships and nonprofit partnerships, improving the life away from people and you may individuals the same while the was dependent below Rideau Carleton Local casino.
Rideau Carleton Local casino is operated from the Hard rock Worldwide and you can ruled because of the Ontario Lottery and you can Gaming Firm (OLG). That have OLG commitment, Rideau Carleton Local casino reveals an everyday dedication to in control playing that have complete implementation of OLG’s Plays and is acknowledged from RG Take a look at certification program.
For additional info on Rideau Carleton Gambling establishment, see rideaucarletoncasino
Jacknife is a separate, full-services imaginative brand agencies headquartered inside the Toronto, Canada. With more than 29 many years of world feel, Jacknife has been the leader in taking outstanding marketing and you can innovative ways to a varied variety of customers. By leveraging the brand new powerful mixture of proper advancement, Jacknife allows labels to build significant company well worth through the strength of advancement.